At present, shopping guide e-commerce is mainly divided into three categories: rebate discount type, whole network price comparison type, and content-driven type.
Rebate-discounted and online-wide Buy email list price comparison shopping guide e-commerce apps attract users with high price sensitivity, while content-driven shopping guide e-commerce apps are more attractive to users who value quality and experience.
Mainstream shopping guide e-commerce establishment timeline
Shopping guide e-commerce platforms have been involved in this field since the PC era.
Fanli.com, the earliest domestic e-commerce shopping guide, was established in the PC era. In 2010, when the mobile Internet era began to flourish, it also seized the opportunity and achieved good and sustainable development on the mobile terminal. Recently, it may be listed on the domestic A-share market.
Mainstream shopping guide e-commerce app background
There are as many as 7 shopping guide e-commerce apps in Ali.
As early as 2012, Taobao has begun to pay attention to the traffic brought by shopping guide e-commerce, and restricts the commission interface for non-Ali shopping guide e-commerce. , Young female shopping guides share Taobao headlines that community apps love shopping and focus on content marketing.
Mainstream shopping guide e-commerce app financing
Mogujie, which started as a shopping guide e-commerce company, completed the transformation of vertical e-commerce, with a valuation of more than 3 billion US dollars.
At present, the financing situation of the mainstream shopping guide e-commerce app industry is good. In addition to the shopping guide e-commerce apps that are backed by Alibaba, Gionee, Douban, NetEase, Hupu and Vipshop, etc., Mogujie and Rebate Network which started from shopping guide e-commerce The value has also reached $3 billion and $1 billion, respectively.