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西法特西法特
Aug 02, 2022
In DIY Forum
Speaking to Retail Week, Michael Horsch, President for Product and Marketing EMEA says that the loyalty program aims to balance “both emotional and functional benefits, matching simple things like free delivery with more emotive elements such as exclusive access.” As reported in the company’s Q4 2021 earnings call, throughout 2021, “the North Face’s digital business increased 63% including 49% growth in new paid customers via adding 1.6 million in new loyalty members in the Americas.” The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. NFTs, or non-fungible tokens, are a growing trend within all industries, but particularly within luxury retail where exclusivity and individuality is of high importance. NFTs, which are unique cryptographic assets on the blockchain that represent digital files (usually art or collectibles), feed into this notion of exclusivity – hence why some have sold for millions of dollars. In turn, luxury retail brands are recognising how NFT’s can act as incentives for customers, and are increasingly incorporating them into products, as well as loyalty programs. Cinique was one of the first brands to do the latter, giving Clinique Smart Rewards members the chance to win free products for 10 years along with one of three editions of an NFT artwork. By offering an NFT to an already loyal customer, the brand is both rewarding loyalty (which will serve to enhance it) and incentivising other customers to sign up. What’s more, with Clinique automatically making its logo a collectible, the brand is positioning itself as something worth investing in (with the NFT theoretically increasing in value over time), thereby creating a value exchange for loyal customers. Hugo Boss is another example of brand using NFTs as a reward for customers – and their social content. The brand offered up five unique Boss x Russell Athletic NFT collegiate jackets, alongside a physical twin for each, as the prize for a TikTok challenge. The social media challenge went on to gain some of the highest social media coverage in Fashion Week history, generating a total of 3.9 billion impressions in just four days.
Using NFTs to enhance exclusivity and drive engagement content media
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西法特西法特

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